Fun and responsive to the new retail landscape. Homelove is ‘in-active’ wear for the soul. Homelove will encourage the wearer to embrace rest and relaxation. 
The first Homelove Capsule Collection comes to life as we all embark our way back into a brave new world. Cool injections of product with an aesthetic that is intended to make you feel comfortable and cocooned whilst at home, or as a comfortable alternative to casual weekend wear.
Homelove is the newest addition to emerge from the Holiday Trading & Co Collective, designed in South Australia.

Our Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe.

In 2009 she decided to launch Holiday Trading & Co, a collective of lifestyle labels, and take on a whirlwind life of international roaming. Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the adventure was born, and in 2020, she introduced Homelove.

Always inspired, Rayna spends her time creating and conjuring up new ideas with an incredible team behind her, all whilst traversing the world - from busy and colourful alleyways in India, to her quaint abode in France, to our city based Adelaide office and her coastal retreat, Robe in South Australia.

Rayna Hooper Homelove Creative Director